I wonder sometimes why there are no Podcasts regarding HealthCare Digital Marketing, not even many blogs or articles… That’s why here I am today to speak about this topic that has been in my mind for a while. Above all, we really work in a War Room where strategies and tactics are conducted at LightSpeed… However, [...]
Many times, this thought has come to my mind: Where should the Digital Marketing position should be? Shall Belong to Brand or Support Services? Both of them have Pros and Cons I might say… For example, if you have it in the Support Services, it allows you to drive in a better way the General [...]
In this world unique things last, so little time… everything is copied and that’s exactly what happened to ClubHouse. I was fascinated by ClubClubHouse, a place where people talk and discuss about any topic. They meet and share their knowledge and experiences. There is a coordinator, who prepares the topics to be discussed and by [...]
This episode is about the company professional website importance. Let me tell you, that over the years I have helped many Companies to improve and update their websites because they were crucial for a Multichannel Marketing Strategies. So, if the website is crucial and are in no condition because its content is not updated and [...]
In the last years 2020 and 2021 have brought us many Changes after Covid in so many aspects of our our lives. Regarding Healthcare Digital Marketing, we have being affected by them and so many barriers have been demolished. Let's think of some of old barriers from some time ago that now seem akward. How [...]
Aunque la profesión médica parezca inmune a los efectos de la inteligencia artificial en cuanto a pérdida de puestos de trabajo, veremos que esto realmente no es así. No es que vaya a desaparecer la profesión pero en el siguiente posts analizaremos las posibles consecuencias...
Today I want to talk to you about one of the technologies that are "beeping" now which is the so-called “FINTECH”, born from the union of the terms "Finance" and "Technology" and it refers to the capacity of offering financial services through technology. These types of companies are generally small start-ups that try to steal [...]
Today I want to give you some advice on how to develop a multichannel strategy: Where do we start? What do I prioritize? How much is it going to cost me? All these things haunt our heads and sometimes we start from a blank page (just like this post), which will be the first in [...]
Uso de la Gamificación en el sector Salud a través de Pokémon Go.- Recomendación del médico - Herramienta para crear equipo - Uso en congresos y reuniones.